Tiny URL

This is a pretty cool website. The benefit of this site is quite obvious. It is much easier to send and url to someone with 26 characters rather than 92... or more. I copied the link to a new book by Patricia Briggs via Barnes & Noble, http://search.barnesandnoble.com/Silver-Borne/Patricia-Briggs/e/9780441018192/?cds2Pid=18016 , and Tiny URL turned it into, http://tinyurl.com/ydtc67p, but then I decided to customize it and turned it into this, http://tinyurl.com/newpbriggs. Very nice and more memorable.